In the United States, 63% of households own a pet and spend about $36 billion per year on their four-legged family members. The US water category is over a $9 billion market growing at almost 13% per year. Since entering the market in the 1990's, enhanced flavored waters have become one of the fastest growing segments of the beverage industry with annual sales topping $450 million. And these are not only seasonal sales. Water sells even higher in the summer when pet food sales are generally slower. Molli's Choice enhanced flavored waters will allow your store to take advantage of these sales from real pet parents that truly love and purchase the finest products for their pets.

Molli's Choice New (PET) Package:

• 20oz bottles, case packed 24/1
  More ounces, better package and stylish appeal
• Larger size packaging in 2007
  (New product pictures coming soon)

Product points:
Non-Carbonated - No Chlorine - No Fluoride - No Sodium - Contains Taurine and Calcium - Natural Flavoring - First Rate Filler Operations, Flavor and Formulation Houses

Pricing:
Suggested retail starts at $1.49 per bottle(20oz), but may vary by market, country or channel of business. Delivering acceptable margins that will achieve ROI goals.

Distinctive Flavors:
For Dogs: Beef Tenderloin - Bacon Delight - Roasted Turkey - Grilled Chicken
For Cats: Roasted Turkey - Grilled Chicken - Beef Tenderloin